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Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches.  Coaches vs. Cancer evolved from a concept championed by Norm Stewart, former head coach of the University of Missouri's men's basketball program, a cancer survivor, and member of the National Association of Basketball Coaches. He started the program by challenging fans to pledge a dollar amount for every three points made by his team during the season. 

 

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COACHES VS. CANCER
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